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I personally think there's a difference between a businessman/women and an entrepreneur. I think a businessman sells products and there's a lot of them around. However, an entrepreneur creates business that serves a bigger objective. I see entrepreneurs as people with skills and brains, who knows how to empower people. I see entrepreneurs knowing the shortcuts to success. I see entrepreneurs as those who see long term goals and come out with creative brilliant ideas that others don't see.

After a couple of years being in this scene, I have learnt a lot. There are many out there that are short sighted. Only wanting to achieve a higher profit but do not see the importance of establishing a long term relationship. Tamak or Tak Sabar, they say. Which is why they go up high very fast but quickly collapsed too.

There are also out there that do not understand the power of collaboration - that when you work together, you can achieve a bigger and stronger goal. Most companies want to stand up on their own and then bring down others. Typical Malays I guess.

There are also companies that like the idea of selling, but not knowing how much they actually make monthly. They don't emphasize on their monthly financial reports - something that I've also just recently learned.

I personally think there's a difference between those who choose to leave something behind as either fighters or quitters.  I noticed that those who leave the workforce, claiming to 'try something new' are NOT really fighters but actually do that as an escape route, because they're spoiled. I noticed that people that give excuses are usually those who easily give up when a challenge comes.

Do you quit your current job because you cannot stand with what's happening and you want to try something new?

Or do you quit you current job because you are out to fight for something bigger?

Are you really a fighter? Or just a quitter?


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Today, its an off day. Just like yesterday, my mood's been a little unstable. Told Mr. that I don't know what's wrong, but I just don't feel like doing anything, I feel lazy and I feel down. Good that he understood it and just said that "You need a break, just do anything, as long as you're happy,"

And then I realized that there's a lot in my mind today and I haven't been writing for such a long time!

A LOT has happened this few months. I've been updating my Instagram quite often as its easier and faster but nothing really feels as satisfying as writing down a post :)

The whole month of Ramadhan, we last minute decided to open up a pop-up-booth in Subang Parade. It was not in the plan, but we had other business friends wanting to join too, and Subang Parade also re-approached us, and so we just did it. Alhamdulillah, that went well, with our telekungs now all sold out, unexpectedly.

I once went to Dr. Azizan's talk, and he did warned, "Don't be shocked, with the right marketing strategy, the demand will be high and your production cannot cope,". Exactly what we're going through now.

We've been getting emails and messages on when we are going to stock up next. Unfortunately, production is a little bit slower than expected (post-raya they say) and I can't help it but to feel restless.

Did we not plan this out properly?

Are we not ready for this?

Or is this part and parcel of a company growing?

We have also just signed a tenant agreement for an office. Our first very own office. It is not under some minor renovation.

A lot of money is needed for all these; new office, production of telekung, company growth (hiring of staffs etc)

...........................

Some tell me that we should start pitching for grants. Some also recommended loans but we're all against it. But grants, should we?

Sometimes it feels like we're stuck. But when I read books and articles on successful business, they all get stuck somewhere, but they find a way to get out. It is when you're stuck, that your mind can go and think of the impossible and crazy ideas can pop up. I believe so too, which is why I'm trying to find that way to solve this without getting any additional financial help - or am I being to egoistic? Or just lazy (ha-ha).

O Allah - lead us the way.


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Good morning!

Today marks the 3rd week of me working on my own. I now have a new laptop as my macbook decided to go KAPUUUKKKK on me, right after quitting the company [which also explains why I haven't been updating]. As I am writing this, my daughter is lying down on my lap, watching Dr. Mc Stuffins on Disney Channel. She has become less-clingy now, always seeing her mummy around.

So, how has it been?

It actually pretty tiring to be honest. The first week especially.

I used to plan my weekends, but now I have to plan my daily activities; which usually is not routine. I used to just do what my boss tells me, and just meet the deadlines.  But now, I have to plan out my day from the night before and meet my own deadlines.

After a few weeks, my brain is getting used to the nightly planning exercise and my body seems to get used to moving around a lot too.

I don't spend my whole day with Aisya. Usually in the morning, I will cuddle with her in her manja moments upon waking up, and then take her to shower. After that, I send her to my mom's and come and see her again around 4-5pm after I complete the day's work.

But its never really the same everyday. I have different tasks everyday. Flexible time; that's the awesome thing about this new world. Some days I'm too busy I see her only at 6pm. Some days, she spends time with me the whole day. The other great thing is that I also get to spend extra time with my mom and dad and my friends. And I also get excited upon seeing Mr. every evening.

How's business? Alhamdulillah, its heading somewhere insyaAllah. At the moment, its about running and kicking all the walls I see along the way. Dush! Dush! Dush!

Enjoying every moment of this!
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You know that saying 'Wheel of Life - Sometimes you're up, sometimes you're down,'. It seems that I've been down for quite some time now. The past few months have been quite bad. From incident A to incident B and then comes another. It feels like I'm at the most bottom part of the wheel.

But then again, who am I to complain right? There's so many other people out there who are going through worst? Manja betul!

The truth is, I've been making lots of duas for what is best for me and my family ever since late last year. Somehow, I think this recent incident opens the door even bigger for me. Like telling me, GO for it! This is the perfect timing!

Its funny. One whole week felt like I was in a dark hole and then suddenly, I see this bright light and I'm now looking forward to head towards that light. Alhamdulillah is all I can say.

I have decided to leave my 8-5 full time job and move to working on my own.

Goodbye Corporate World. Hello Entrepreneur World!

Trying to juggle everything - being a wife, a mom, a daughter, an employee, and still trying to run my business part time, just doesn't seem to work well for me. When you multitask too many things, you can't perform your best at any of them!

I want to be there for my kiddo. I want to be apart of her journey growing up. I want to cook for my husband. I want to be a better muslimah. I want to make Zaahara grow even bigger and mean something! I want to work hard and earn from my own sweat rather than working hard for other people's happiness. I want to have passion in what I do.I want to have that work-life balance and determine my own destiny!

I can see that it's going to be an awesome new journey insyaAllah.

It is not going to be easy, definitely, because now we will be depending on only one source of constant income. The other source of income is up to me to work on. But we have a plan. InsyaAllah with full determination and focus, one day, even Mr. can quit his job too and we can all enjoy that flexible family time. That's the aim!

You know one of the goals to achieve in 2015? One of them is achieved :)

Here's to making my dreams a reality.

Bismillah, Ya Allah, please bless this decision of ours. It is the best for me, for my family and for my religion.


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When it comes to Zaahara, I visualize a lot. My imagination usually can only stretch to 2 years most. No 5 years plan whatsoever. So far, alhamdulillah, Zaahara have achieved some of things that I've imagined. I remember that everytime I get nearer to a goal, there will always be some hiccup and I will still push and try hard to make my dream a reality.

For 2015, I have a dream for Zaahara. However, I really didn't expect that the opportunity came this early of the year. EVERYTHING was perfect. Just like how I imagined. Everything seems to fall in place, except, financially. However, as what Blake Mycoskie, the founder of Toms shoes, wrote in his book, you can never get all traffic light to be green at the same time. The window of opportunity is very small and so, you have to grab the chance whenever you see it.

So, we worked something out to assist us financially.

We did more research over the weekend and I started contacting the right people. Even showed my parents and in laws on the idea to get their blessings and to get some feedbacks. They were also in favour of the idea, thinking that its a good one!

And then yesterday, just before signing the deal, it turns out that I was late by a few hours. Someone else had grabbed the opportunity.

The minute I heard the news, I was speechless. And then, I cried. I cried pretty bad. Like suddenly, my dream was shattered into pieces. Like suddenly, there's that hole there.

It feels like this: You meet this right guy, and everything is good, your families click, he's got all the right characteristics and then you proceed on with engagement and all and suddenly on the wedding day, he met with an accident. Like pfffttttttt! All hopes, gone!

Sometimes, Allah can give you very very high hopes. And then suddenly, he just takes it away just like that. Just to remind you that, this is dunya. Just to tell you to 'work harder'! - I have a better plan for you. You just wait and see! Yes, we did pray that if this is good for us, make it easier. If not, don't. So there is a reason behind this. In fact, I know all this. Its just that, that feeling of dissappointment, you know.

I have a feeling that Allah is giving us a pause, to look for even more money for Zaahara for it to grow and keep on spreading the Deen, instead of depending on other parties. I have a feeling that the opportunity will come again, when we are ready, maybe another 3-4 more months to come. Probably the same opportunity, probably better. At the time being, its time to get aggressive with our efforts!




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Do what you love, and you'll never work a day in your life,


Such an inspiring quote. Making me question even more of what my plan is for the future. 

I now that I should be contributing something to the society with what I do but somehow I don't feel like I'm achieving that with working in this corporate world. The office politics and games, the monopoly of employee... they all just don't feel right. I just feel very strongly that I need to work on something that I am passionate about, something that has a meaning!

Or maybe, its that availability of options to choose from.

Life is too short to waste it on "What Ifs.."... I'll be turning 28 soon, with one young kid and another one coming insyaAllah, so its the perfect time to take risks, before even bigger commitments come along the way. And hey, I'm ONLY 28.. there's just sooo much more that can happen along the way! You wouldn't know if you don't try.

And reading this TOMS book every night before I sleep, just gets to me..like Grrrrrr!



I've been making some duas so that Allah makes it easier for me to decide and show me the right way. When the right time comes, I need to get rid of the fear and have faith.

I have a dream. I have a plan. And it feels like I'm getting closer to achieving it. InsyaAllah.





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Here's a pic of us (including cranky Aisya who just got up from sleep) after dinner with Tante Debby from Jakarta at Hadramawt Restaurant in Jalan Ampang.


This is how our weekends are being spent sometimes. Meeting potential business opportunities. Keeping up the ties with them. If can, we schedule these meetings during the weekends. If not, after office hours. 

Weekends are when we reply most of the emails and re-stock our products and take photographs of our products and update the website. 

Oh and don't forget to add in the occasional weddings and parties and family lunches and dinners. 

Sometimes our day ends really late. 

It's tiring - and fun at the same time. Contrary to most Malaysians, we only go to the malls if we need to buy something or meet up people and we always try to keep it to just Subang Parade or Empire Subang because of its short distance from home. The limited spare time that we have sometimes are spent watching DVDs (to substitute cinema time hehe), swimming or have a walk in the park. 

I think me and Mr are those kinda people - that needs to just keep on making ourselves busy and occupied or we will just be lazy bums. We're young and so we just need to keep on striving and grab opportunities as we go. I like how we're already running our own business- although small, but at least we've started. The engine has already started - we just need to let it vrrrooooooommm! 

I like how the both of us can work together running the business. His strength and my strength combines well, alhamdulillah. He fills up the forms, I do the packing, he does the talking, I do the email writing. He does the proposals, I do the follow ups. He takes the photos, I upload and edit them. 

Allah is great. I didn't even know we could do this. In fact, I didn't even know I could.

And when it comes for a break, we just go for it! 
A well-deserved break that will always feel worth spending the time and money on :)
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*|MC:SUBJECT|*





Twins of Faith Family Festival 2012 is happening this weekend!

It's a fun, exciting and educational 2-days event that should not be missed by you and your family.

Attend the main program and listen to professional international speakers talking about various interesting Islamic topics, listen to performers & artists at the Artist Zone, stimulate your children's mind with the interactive programs at the Kids Play Zone, find your perfect soulmate through the halal matchmaking game that will be organized by the Marriage Corner, learn latest hijab styles and pamper yourself and get your nails and henna done at the Sisters Corner...and the list goes on!

Organizers have also updated us with more interesting news:

1. For each adult ticket purchased, one children ticket is for FREE. Those who already bought tickets for their children shall collect back their money at the registration counter insha'Allah.
2. Adult tickets will be sold at RM200. (RM50 discount from original price).
3. All the ToF volunteers can purchase five tickets for RM500.
4. People who wish to attend only one day of the conference shall buy tickets for just one day at RM100.
5. All the students can buy tickets at RM150.
6. All disabled people and New Muslims who have embraced Islam less than one year get FREE entrance.

If you still haven't purchase tickets, you may do so by emailing us at sales@zaahara.com by tomorrow (25th December 2012) or if anytime after the 25th December 2012, via their website here.

Zaahara.com will also be opening up a booth (#40) with free gifts and discounts on some of our items including our top seller: the Zaahara Sidr Honey.  Do check out some of the products of brands onboard zaahara.com now, including Cufica, Lift Me Up Project, Young Khalifah, and Dakwah Corner Bookstore. We will also be giving out 15% discount coupons for your future purchases..just make sure you look for us in this!




May all of us benefit from the event and become better Muslims insyaAllah. Let's walk hand in hand to Jannah.


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Telekung Sofia in Blue

‘ I CAN’T GO A DAY WITHOUT MY FAVOURITE TRAVEL TELEKUNG IN MY BAG’
Telekung Sofia 2.0 (Travel Telekung) is a new version of the popular Telekung Sofia from THE ZAAHARA TELEKUNG.
With improvements made such as
  1. A secured and double layered head area, no inner is needed.
  2. It also comes with a tie string instead of elastic band for a better comfort.
  3. Improved fabric quality, Chinese Cotton, but with a higher thread count.
  4. Embroidery on the telekungs are also much neater.
Telekung Sofia in Pink



Length top: 110cm
Length bottom: 130cm 
This travel telekung is must have for all the ladies because:
  1. It is small and can fit in the handbag of medium size
  2. It is light in weight - only 600g
  3. It is compact - It comes with a small pouch bag and the telekung can be kept inside the pouch when not in used
  4. It is very convenient - Due to small, light and compact, this travel telekung is conveniently a MUST HAVE telekung for all of you.
Telekung Sofia in Grey



The benefits of this travel telekung :
  1. Most of the travel telekung in Malaysia is imported directly from Indonesia and thus it is shorter by 2 cm on average. The length of this travel telekung is long and it is suitable for anyone who are tall. 
  2. Most of the fabric being used is not suitable to our needs as Indonesians prefers 'parachute' and 'silky' material which is not deem suitable for our Malaysians ladies.
  3. This Travel Telekung is made to last in which it can be used on daily basis. Most of the customers have used this travel telekung as their daily prayer clothes.
  4. The colors are basically pastel colors and can give additional peace and calm feeling to the wearer.
_____________________________________________________________
‘SAYA TIDAK BOLEH KELUAR TANPA MEMBAWA TELEKUNG TRAVEL  DI DALAM TAS TANGAN SAYA’

Telekung Sofia 2.0 adalah  dari koleksi Travel Series kami yang popular iaitu Telekung Sofia.
Penambahbaikkan telekung ini adalah seperti berikut:
  1.  Bahagian kepala dua lapisan justeru inner tidak diperlukan
  2. Ada tali untuk mengikat telekung
  3. Kualiti kain chinese cotton yang telah ditambah baik
  4. Sulaman yang lebih kemas
Telekung Sofia in Black


Panjang atas : 110cm
Panjang bawah : 130 cm 
Telekung Sofia  adalah telekung travel yang perlu ada kerana:
  1. Saiz telekung travel ini adalah kecil dan sesuai untuk dimasukkan ke dalam beg tangan yang bersaiz sederhana ataupun medium.
  2. Berat telekung travel ini hanyalah - 600g
  3. Bentuk yang padat – Telekung travel ini didatangi dengan beg kecil dan telekung travel yang tidak diguna pakai boleh disimpan di dalam beg kecil yang apabila tidak digunakan
  4. Kesimpulannya, telekung travel ini adalah kecil, ringan dan padat dan oleh itu telekung travel ini adalah telekung travel YANG PERLU ada untuk semua.
Manfaat telekung travel ini: 
  1. Kebanyakan telekung travel di Malaysia diimport terus dari Indonesia dan oleh itu secara purata ianya lebih  pendek sebanyak 2 cm kerana perempuan Indonesia adalah lebih pendek dari perempuan Malaysia sebanyak 2-5cm. Telekung travel ini adalah labuh berdasarkan ketinggian founder iaitu (170 cm) dan sesuai untuk wanita  yang tinggi.
  2. Kebanyakan kain fabrik  telekung travel yang diimport dari Indonesia terdiri dari kain jenis ‘parachute’ dimana kain mudah terbang jika ditiup angin. Kain telekung travel kami dibuat dari kain ‘Chinese cotton’ yang mana ianya lebih lembut, selesa, tidak jarang dan juga tidak terlalu ringan.  
  3. Telekung Travel kami boleh bertahan dimana pengguna boleh menggunakannya setiap hari tanpa rasa takut ianya akan rosak.  
  4. Telekung travel kami berwarna pastel dan ianya boleh memberi ketenangan tambahan kepada pemakainya kerana warna pastel adalah warna lembut yang memang sesuai untuk wanita yang sememangnya berjiwa lembut.




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Erina Ellias

Muslim mom-preneur of 2 kids. Co-Founder of zaahara.com.

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